Responsible for the success of XA Group across the MENA region, Ben has played a pivotal role in the transformation of the regional automotive aftermarket. He is at the forefront of the company’s efforts to revampits ground-breaking digital solutions, enhance its automotive repair expertise and excel in customer service.

Writing the next chapter of growth in XA Group’s global journey, Manuela is a qualified software developer who excels in hardware and software development, project managementand telematics. During her illustrious 20-year career, she achieved notable success with top blue chip companies including BMW, Bosch GmbH and the Fetstool Group.

An accomplished financial expert with a track record in the Middle East, Asia and the Canary Islands, Prasanna has led international financial operations and achieved remarkable levels of profitability in a variety of industries including Automotive, Insurance, Luxury Retail, Banking, Investment, Construction and Manufacturing.

A skilled salesman and manager, Ashish draws on his 10 years of experience in automotive repairs to ensure seamless business operations. Renowned across India and the UAE for his special talent, he leads the company’s sales efforts in the areas of software, hardware, RSA Insurance and more.

A tech innovator and public speaker who specialises in data, analytics and personalization, Sid’s outstanding technological work has been deemed worthy of a USPTO(United States Patent and Trademark Office)patent. He is passionate about building exceptional software and furthering his knowledge of cutting-edge technologies.

Talented for delivering long-lasting and sustainable IT architectures, Morten worked at some of the largest manufacturing companies in Denmark. Fluent in programming languages and enterprise development and architecture such as SAP, he represents one of the cornerstones of XA Group.

An insurance professional with over 13 years of experience in the GCC and North America, Mina thrives on helping businesses enhance their customer journeys, supporting their digital transformation and optimizing their operations. A consistent focus on people and processes underpins her work achievements.

With over 20 years of hands-on experiencein the automotive industry, Neil has played a significant role in the growth and expansion of XA Group in the GCC. His dedication to the field has allowed him to lead some of the largest auto repair networks in the region.

Having worked at General Motors India,Tata, Honda,Spanish Co. Roberlo SA, Dharmendra brings more than 22 years of experiencein the automotive industry across Asia-Pacific and the Middle East. He represented India in the World Skills Competition for one decade from 2011.